4 STEPS. THAT'S IT.

I know firsthand how hard it is to get teenage boys to care about their skin. Mine needed a routine that was simple, fast, and foolproof — no 10-step systems, no overcomplicated products. That’s why I developed IT’S GUY STUFF: a straightforward 4-step routine any guy can follow. Wash your face. Wash your body. Hydrate your face. Smooth your skin. Done. Easy enough for teens, effective enough for men, and mom-approved.